It's the journey we carry..
Drawn from the heart of Ngliman village in Nganjuk, East Java, Indonesia, the enchanting Sedudo Waterfall sits majestically at 1,438 meters above sea level, cascading down a breathtaking 105-meter drop. The allure of it isn't just in its natural beauty—the rustling wind, the rhythmic melody of water droplets, and the lush hillsides—but also in the myths and rituals that breathe life into this sacred place. It's a destination for those whose spirits are driven by adventure and curiosity.
Growing up in Indonesia, I was always fascinated by the rich tapestry of cultures, languages, and the vibrant traditional attire that reflects the soul of a people. Every pattern and every brushstroke carries deep meaning, offering lessons about life and celebrating nature in all its forms. After years of living across four different countries on three continents, SE.DU.DO was born—a journey back to my roots, inviting you to immerse yourself in the rich heritage of Southeast Asia. It’s an exploration of timeless values, cultures, and the exquisite craftsmanship handed down through generations.
I hope you find as much joy in these creations as I did in bringing them to life.
May SE.DU.DO accompany you in creating countless cherished memories. ❤️
Amarilla
Inspirations
Materials
Giving back
We draw inspiration from Indonesia's biodiversity. Located between the Indian and Pacific Oceans, the country is blessed with unquestionably one of the most heavily forested places in the world.
It is believed there are more than 300,000 wildlife species or 17% of the world's wildlife live in Indonesia. Meanwhile, the vegetation of the archipelago comprises about 40,000 species of flowering plants and 3,000 species of trees.
We have an incurable love for natural materials, namely banana and pineapple leaves, seagrass, also water hyacinth materials that can be made into beautiful products. However, these eco-friendly materials do not get the appreciation it deserves.
Through SE.DU.DO we do not only make the comeback of indigenous materials but also to empower underprivileged community.
Whilst we are hesitant to brand ourselves as a social enterprise, SE.DU.DO was started out with a social idea, to establish a business with impact.
However, along the way, we realise sustainability is a journey, not a destination. We strive to make our business more impactful, more ethical, and socially conscious.
We donate some percentage of your purchase to Indonesia's local animal shelter and welfare because we believe in the beauty of sharing.
